PlayItOver^TM Video to Mobile from ODRT

On Demand Real Time : PlayItOver^TM

Simply put: Instant replay of Live sporting events on your mobile phone in real time and on demand.

On Demand Real Time LLC has developed an industry breakout video content management and delivery system for mobile devices.

PlayItOver^TM enables broadcasters, leagues and other sports content owners to significantly monetize the mobile channel with real time sports video replay. PlayItOver^TM is the first and only turnkey solution that can take live video from multiple sources (every camera plus the edited feed) and automatically transcode the clip, inventory the clip, title the clip, place a thumbnail of the clip on a menu and deliver the clip immediately on demand to any video enabled mobile device regardless of carrier. PlayItOver^TM lets people customize their live event experience by giving them a choice of which moment, which camera shot and which video clip they want to see. All in real time.

One of the major advantages of PlayItOver^TM is that it works across all carrier networks and reaches virtually all video enabled mobile phones. There is no hardware modification and no application download required to have PlayItOver^TM video access. This removes a major barrier to using mobile phones for video content delivery. PlayItOver^TM leverages the existing system of mobile devices, wireless infrastructure and carrier billing. Video content can be provided to the consumer by paid subscription, or free/subsidized to the consumer through advertiser sponsorship.

Mobile device activation is easy, and can be done by simply texting a short code OR accessing a WAP page using the phone's browser. Once the wireless device has been recognized and registered, content access and control are given to the consumer.

Video delivery is optimized to the parameters of the individual mobile device and the user's carrier network. Billing is automatic through the current carrier/content provider settlement system or through pre-paid subscription. Only mobile devices can access the live event or library WAP site, and digital rights management can be controlled and administered.

Advertising sponsorship can be easily and automatically incorporated either by watermarking the video, adding pre or post-roll video, or placing a banner ad above and/or below frame.

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PlayItOver^TM Content Management Overview

At the heart of the PlayItOver^TM system is a unique video content management system with advertising administration tools built in.

PlayItOver^TM Content Management features and benefits include:

Automatically performs

• Segmentation-- into a video clip of each and every individual play
• Transcoding--into multiple formats for instant syndication
• Selects--a thumbnail image of the video clip content
• Generates meta data identifying content of each clip
• Generates a menu of the entire video archive
• Virtually no human intervention is required to run the system, beyond entering initial advertising traffic information and functional monitoring
• Tracking reports are generated giving total ad impressions, zip code of viewers, etc.

Advertising Integration

• Advertising can be inserted whenever a video clip is viewed
• Ads can be set by event type (home runs by the Home Depot) or
rotated as a percentage of all video clips viewed
• Ad type can be set for each advertiser--pre or post roll video, watermark, banner top and/or bottom frame, etc.
• System can be customized to accommodate network, league or sponsor requirements, like geo-based blocking, minimum age based ad serving, etc.

Video Access

• Each video clip is available for viewing within seconds of the end of play
• Video content can be pushed to the user via sms alerts according to previous choices of team, player, event type, etc. (Yankees score, click here for video)
• Users can review and select action or highlights from a video menu of the entire game so far
• User can toggle to different angles, or camera views of the same action if available
• Data base of video inventory can be mined to produce personalized highlight reels for your favorite players, teams, fantasy teams, or events (strike-outs, sacks, etc.)
• Digital rights management can be easily set to allow or disallow clips to be forwarded to rival fans, or posted to social networking sites, i.e. YouTube.